Looks (at a brief glance) like someone's bought the rights to an olde English gunmaker's name and is looking to restart the business by building and selling shotguns. Interesting point here is that they're doing it by crowdfunding - asking for cash donations from the general public. On the right hand side of that page there's a list of things you get in return for stumping up various amounts, including lifelong discounts on their products.Birmingham and the region of West Midlands gun sector has many small shops that offer a limited range of products and services. They do not promote themselves well or provide the service expected by customers.
W Horton will provide a retail experience that is unrivalled in the market, both in store and online.
UK gunmakers tend to focus on satisfying the high-end market with prices starting at £14-17k per gun. At a more reasonable price W Horton will make a fully English gun without diminishing quality, finish or customer experience.
Gotta say this isn't my type of gunshop, but I wish them the best of luck.