I watched the first episode last night. I didn't know the CEO of IMA was British
I must say, though, the son is a proper prick! He also needs a slap, big time, every firearm he picked up he pointed at someone and his finger was on the trigger the whole time the gun was in his hands. I also never saw him clear a rifle once.
Also, baring in mind the type of business they're in, their staff seem to know F.A. - in the first episode one guy was getting excited about a "Lee-Enfield Sniper Rifle" (He was later told it might be fake, and he shat himself, obviously not knowing that), however, he failed to spot the stupidly-rare Johnson SLR in .30-06 sitting underneath it.
Maybe I'll email the CEO, and ask for a job.